ABOUT


THE FRESH MARKET

FRESH PRODUCE GROUP US

A Green Marketing Platform for a Sustainable Agricultural Development 

In simplest terms,  sustainable agriculture is the production of food, fiber, or other plant or animal products using farming techniques that protect the environment, public health, human communities, and animal welfare

 The 5 principles of Sustainable Food and Agriculture

1.- Improving efficiency in the use of resources is crucial to sustainable agriculture.

2.- Sustainability requires direct action to conserve , protect and enhance natural resources.

3.- Agriculture that fails to protect and improve rural livelihoods , equity and social well – being is unsustainable.

4.- Enhanced resilience of people communities and ecosystems is key to sustainable agriculture.

5.- Sustainable food and agriculture requires responsible and effective governance mechanisms.

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Green agriculture support platforms


What is Sustainable Development?

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

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Sustainability is infiltrating our consciousness

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Grow and Eat local


 Green agriculture support platforms

A possible solution to support farmers facing the threats of climate change and increase productivity in a sustainable manner is to implement climate smart agriculture (CSA) and green agriculture support platforms. Such platforms can guide and help farmers in implementing CSA practices through the support and cooperation between farmers’ networks, institutions and inter-governmental organizations.

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Global approach

Organizations, cooperatives and value chain federations constitute key institutions as small farmers’ aggregators, often representing over 10,000 farmers. The role of such aggregator may evolve from an information provider, policy lobbying to the role of service provider delivering a range of services and support to a wide number of small farmers. Within this context, a sustainable agriculture support platform appears to be a relevant initiative.

The suggested role of a field support platform is to transfer sustainable agricultural practices and Sustainable Land Management (SLM) technologies down to farmers via farmers unions or different institutions in order to reach a maximum number of small holders. The platform should be a supporting tool for successful CSA and SLM implementation.

The following section offers an overview on the first design for a sustainable agriculture platform prototype, gathering some technical manuals and guidelines to help farmers implementing better agronomic practices. With about 180 references, arranged into 11 main categories, this list is however non exhaustive, and will be enriched with inputs from several potential partners.

Watershed management

Food value chains

Being Smarter About Food Helps Save Water.(LOTS OF IT.)


Our Mission

To promote healthy and sustainable food ,  guide and help farmers in implementing climate smart agriculture (CSA) practices through the support and cooperation between farmers’ networks, institutions and inter-governmental organizations.

About Our Personality

  • Honesty.
    We act fairly, with integrity and mutual respect in all business interactions.
  • Excellence.
    We do not compromise on quality and service. We strive daily to do better.
  • Accountability.
    We take personal ownership of our decisions and actions, the effect and outcomes. We do as we say.
  • Partnership.
    We think and act as a team with our customers, suppliers and staff. We value long-term partnerships and want them to ‘grow with us’.
  • Passionate.
    We take personal pride in achieving industry leading results for our customers, suppliers and staff.

Fresh Vegetables

 

 When we store food just right, it lasts longer

 

Environmentally friendly fresh produce products